593 S Birdneck Rd Ste 102
2688 Virginia Beach Blvd
3004 Pacific Ave
406 Marsh Duck Way
313 Laskin Rd Ste 104
615 N Birdneck Rd Ste 105
In 1996, Kathy Axelrod first opened the doors of Simply Selma's, naming the store in honor of her mother.
Kathy's 'Mum' represented everything that was gracious, elegant, timeless, and beautiful in her life. She instilled in her a sincere belief that the cultivation of beautiful surroundings can truly bring a sense of happiness, and satisfaction. Although Selma passed away from breast cancer, her charm, kindness, and easy grace lived on in Kathy, who promised to build something in her life to remember those qualities. This store is the fulfillment of that promise.
Through the years, Simply Selma's has earned a reputation as the "go to" spot for gifts.
With its unique selection and signature, complimentary gift wrap, the store has become a local favorite, perennially winning the coveted title, "Best of the Beach".
Kathy always believed that the best part of Simply Selma's was the people that worked there.
She fondly referred to the sales associates as "her girls", creating a sense of family in her store. In 2008, Kathy was diagnosed with Alzheimer's. Without hesitation, she turned to her extended family of "girls", and asked three of them to carry on her vision of Simply Selma's, and to continue its growth and success.
April Stutz, Marianne Winesett & Meg Leeman officially became the owners of Simply Selma's in January 2011, when Kathy, in a way only she could, gracefully handed over the reins.
They open the doors of Simply Selma's each day imbued with the same vision, purpose, determination and commitment to their customers that Kathy instilled in them. It is their hope that each person who enters the store still feels Kathy in every corner and that the love that went into crafting this space is readily seen. Energy, excitement and an exuberant spirit best describes the people of, and the store that is, Simply Selma's.
Aidah Jewelry
Alberto Parada
Alexis Bittar
Ana Candles
Angel Dear
Anne Taintor
Annieglass
Baroni
Beatriz Ball
Bunnies By The Bay
Compendium
Coton Colors
Curly Girl Designs
December Diamonds
Doux Soaps
Elizabeth W
Emily Rosenfeld
Erin Smith
Glass Glove
Izola
J. Devlin Glass Art
Jack Black
Jamie Joseph
Jellycat
Jill Rosenwald By Magenta
Kelly Rae Roberts
Lady Primrose
LAFCO New York
Left Bank Art
Little Giraffe
Margo Morrison
Mariposa
Mark Roberts
Matchstix
Michael Aram
Mighty Purse By Handbag Butler
Misha Of New York
Monica Rich Kosann
Mudpie
Old World Christmas
Orit Grader
Page Sargisson
Patience Brewster
Patsy Temple
Pyrrha
Rae Dunn For Magenta
Rowallan
Sara Kety Onesies
Scout By Bungalow
Shelley Kyle
Story People
Sugarboo Designs
Suzy Landa
Sydney Evan
Tamara Baskin
Thymes
Tokens & Icons
Uglydoll
Vagabond House
Votivo
Wry Baby
Bracelets
Earrings
Necklaces
Rings
Blankets
Clothing
Gifts & Keepsakes
Stuffed Animals
Toys, Books & Bags
Books
Paperie & Such
Bath & Body
Candles
Art
Decorative Accessories
Frames
Totes
Travel Accessories
Christmas
Easter
Gifts
Menorahs
Mezuzahs
Tabletop
Bar
Books
Luxuries
Luxuries
Totes
Travel
Tailgating
Serveware
Barware
Glassware
Serveware
Happy Everything
Platters and Bases, Attachments